Reward Vs. Punishment: Which One is More Effective? Let’s Discuss

Human psychology is, perhaps, one of the most interesting subjects of study. We all learn from our experiences which shape our behavior. These experiences are diverse with respect to different stimuli, which can be easily manipulated to change human behavior. On the most basic level, it is positive and negative conditioning, through reward and punishment, respectively. But, which one is more effective and works better on behavior?