Storytelling Activates More Areas in Our Brain
While listening to a presentation, we hardly pay attention to the points; it makes us sleepy instead. As we hear the presentation, only two areas in our brain, called Broca's area and Wernicke's area, are activated, which basically help us derive meaning.
Whereas, if the same thing is told in a story format (probably including a mention of smell, shape, color, or a specific action), it activates the sensory cortex, frontal cortex, and motor cortex too.
Thus, no human will ever have exactly the same learning from a given story, which makes storytelling the best way of activating our brain.
The storyteller's ideas are thus easily planted in the listener's mind. That is also why storytelling is key to successful leadership.
Cave paintings and pictorial representations on ancient structures exemplify the power of storytelling; also proving why our brain loves good storytelling.